Privacy policy

• Contact details you give us: name, phone, email and, if you choose, the loan type, timeline and a message.
• Inquiry and appointment details: what you tell us about your goals, the pre-qualification answers you submit, and the date, length and type of any appointment you book.
• Calculator results: the numbers you enter are used to show your estimate. If you ask us to follow up, we keep them with your request.
• Chat messages: what you type to our AI assistant. We remove Social Security numbers, dates of birth, card and account numbers, phone numbers and email addresses from chat text before it is stored or sent to the assistant.
• Consent records: the consent wording you agreed to, the time, and your IP address and browser type, so we can show you agreed.
• How you found us: the page you landed on, the site that referred you and campaign tags in the link. These are kept for your visit and attached to a request if you submit one.

• To respond to your request and connect you with a licensed loan officer.
• To send confirmations, appointment invitations and reminders, and the guides or results you ask for.
• To send market updates only if you opt in to our newsletter.
• To run, secure and improve the site, prevent fraud and spam, and meet legal and regulatory requirements.

We share information only as needed to serve you:

• Service providers that host the site, deliver email, provide security and bot protection, and run our AI assistant, under terms that limit their use of your information.
• Lenders and settlement providers when you choose to apply, so they can review and process your loan.
• Regulators, courts and others when the law requires, or to protect our rights and the safety of others.
• A successor business if Simp Mortgage LLC is sold or reorganized, subject to this policy.

We do not sell personal information. We do not share your mobile number or text-message opt-in with third parties for their marketing.

When you check the consent box on a form, you agree that Simp Mortgage LLC may contact you by phone, text or email about your inquiry, including by automated means. Consent is not a condition of any loan. Message and data rates may apply. Reply STOP to any text to opt out, use the unsubscribe link in any email, or call (904) 209-6664 and ask us to stop.

Our assistant gives general information and can be wrong. It is not a loan officer and does not give advice, quotes or approvals. Please do not type sensitive numbers into the chat; we remove common ones automatically, but cannot catch everything. Chats that never lead to a request from you are deleted after 90 days.

We do not use advertising cookies or sell data for advertising. The site keeps a small amount of information in your browser during your visit (for example, how you arrived) and may remember that you dismissed a prompt. Our security provider, Cloudflare, and our bot-protection check may set cookies needed to keep the site safe. If we use visitor statistics, we use a privacy-focused tool that counts visits without tracking you across other sites. Staff sign in with a secure session cookie.

We keep information only as long as needed to serve you and to meet legal and record-keeping requirements for licensed mortgage businesses. We protect it with safeguards designed to meet the Gramm-Leach-Bliley Act Safeguards Rule, including encryption of contact details, access limited by role, and secure hosting. No system is perfectly secure, so please be careful with what you share.

You can ask to see, correct or delete the information we hold about you, opt out of messages, or unsubscribe at any time. Contact us using the details below. We may need to verify your identity, and we may keep information we are required by law to retain. Residents of states with privacy laws may have additional rights, and we will honor requests as those laws require.

This site is not directed to children under 13, and we do not knowingly collect information from them.

We will post changes here and update the date above. Questions or requests: email [email protected], call (904) 209-6664, or write to Simp Mortgage LLC, 13241 Bartram Park Blvd, Unit 1613, Jacksonville, FL 32258.